Welcome! Find out why wool is best.
The Australian wool and sheepmeat industries are some of the most advanced in the world. We care about our sheep and spend a lot of time and money in research and development to ensure consistently happier and healthier animals.
Latest news
7 May - International retailers praise wool industry’s progress towards 2010
29 Apr - Perry Ellis International prepared to reconsider position on clips
28 Apr - Australian Wool and Sheep Industry Taskforce calls on retailers to rely on facts not fear
28 Apr - International Protégés Showcase Merino Wool at RAFW
18 Apr - Taskforce clarifies misinformation on clips
15 Apr - Genetic alternatives to mulesing – new expert panel to convene
15 Apr - AWI launches $1.4m marketing program in Japan
Think about it...
Farmers wouldn't be in the business of farming if they didn't like and care for animals.
Healthy and contented animals are good for business. A happy sheep is a profitable sheep.